S'well is a reusable water bottle company headquartered in Manhattan, New York. Sarah Kauss founded the company in 2010. Kauss is the CEO of the company.
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History
S'well was founded by Kauss in 2010. Kauss started the company after attending a panel at her five-year Harvard Business School reunion focused on the global clean water crisis. She initially invested $30,000 of her own savings and operated out of a brownstone in Manhattan. A year after the company launched, S'well experienced what is widely referred to as the "Oprah Effect" after being featured in O, The Oprah Magazine. From 2013 to 2014, the company's revenue had grown 400 percent, generating $10 million in sales by the end of the year. S'well's operations relocated to the Flatiron District of Manhattan in 2015. By May 2015, S'well had sold 4 million bottles. In 2016, Forbes reported that the company was listed first in a ranking of the fifty fastest growing women-owned or led companies after revenues increased from $10 million in 2013 to $47 million in 2015. The growth rate resulted in a listing on Crain's 2016 Fast50. In March 2016, S'Well released S'ip by S'well, a line of 15oz bottles sold through retail chain Target. In 2016, Forbes reported that S'well had over $100M in sales.
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Product
The company sells bottles that hold 9 US fluid ounces (270 millilitres), 17 US fl oz (500 ml) or 25 US fl oz (740 ml). They are reusable double insulated stainless steel water bottles. By April 2015, S'well was selling over 90 different styles. The manufacturer claims the bottles are non-leaching, non-toxic and maintain the content's temperature for 12 to 24 hours.
A 2015 consumer report tested the efficacy of the S'well bottle. Initially filling the bottle with water at 40 degrees Fahrenheit (4 degrees Celsius), the testers compared changes in temperature using a regular plastic bottle as the control. After five hours, the plastic bottle's water temperature read 79 °F (26 °C) while the S'well's water read 41 °F (5 °C). After twenty-four hours, the plastic bottle's water was at 84 °F (29 °C), the S'well's water at 69 °F (21 °C).
Testing the product's heat retention claim, the testers filled the bottle with hot coffee. The initial temperature was above 168 degrees Fahrenheit (76 degrees Celsius). Six hours later, the thermometer read more than 140 °F (60 °C). Twelve hours later the temperature was 126 °F (52 °C), dropping more than 40 degrees Fahrenheit (4.4 degrees Celsius).
Philanthropy
Since 2013, S'well has partnered with American Forests to plant trees. Since 2015, the company has donated $800,000 to UNICEF to help provide clean water to children, assist with building infrastructure, and provide education for families on water-borne illnesses.
In 2016, the company partnered with Product Red through sales of the company's limited edition bottles and associated collections.
As part of the company's Million Bottle Project initiative, S'well gave out 6,000 water bottles to attendees who pledged to avoid using plastic bottles at the 2017 Sundance Film Festival.
References
Source of article : Wikipedia
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